I’ve long-since been a champion of marketing automation, and a big fan of integrating different systems using communication platforms like Mulesoft. So I was honored when Hevo Data asked me to talk about agile marketing as be part of DCode, their on-demand virtual MasterClass on Marketing Analytics curated for Growth & Marketing Analytics professionals looking to hone their skillset.
I’ve always been a big fan of Pardot and Salesforce as both
platforms are extensible to so many other software systems, and I had a great
time talking about marketing strategy. Watch my presentation on agile marketing here or embedded below!
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