GrowthMentor

 I'm excited to accept a position as a GrowthMentor, helping small and medium-sized rapid growth startups begin to leverage Salesforce and Pardot Marketing Automation in their own orgs. 

I will offer free consulting and advisory services within the GrowthMentor community, a collection of startups from around the world.  I have a background in startup culture here in New York City, but with the pandemic I feel a little out of touch, and this will hopefully be a way to give back to the community by volunteering my time to help growing companies learn to leverage Salesforce and marketing tools to propel their business success. 

I've worked with a number of mentees through Salesforce's Mentorship program,  but this is hopefully an opportunity to bring new and growing businesses into the Salesforce ecosystem. 

A little bit more about what I'm offering below! 

Expertise

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Email marketing

From deliverability to personalization to reporting, Email remains a primary conversion channel all throughout the funnel. Email marketing, while executed more and more, requires a targeted, segmented contextual approach in today's marketing landscape.

Marketing automation

I am one of a handful of product experts in Pardot Marketing Automation, helping Salesforce launch several of the platform's most revolutionary features (Engagement Studio, Pardot Lightning, Pardot Einstein)

PPC strategies

The firm I founded "Forcery" is a certified Google Ads Partner agency, specializing in mid-sized firm search engine marketing strategies. Personally, I've been running search campaigns at agencies or in-house for over a decade.

Toolkit

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Google Ads

13 years of experience

The firm I founded "Forcery" is a certified Google Ads Partner agency, specializing in mid-sized firm search engine marketing strategies. Personally, I've been running search campaigns at agencies or in-house for over a decade.

Pardot

8 years of experience

I am one of a handful of product experts in Pardot Marketing Automation, helping Salesforce launch several of the platform's most revolutionary features (Engagement Studio, Pardot Lightning, Pardot Einstein)

Salesforce

12 years of experience

I've led implementations, Lightning Migrations, data migrations and systems integrations. One of the services my firm Forcery offers is a Forensic Analysis of the Salesforce platform, offering a technical and operational audit to map technology to business processes and revenue goals.