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Dreamforce for B2B Marketing

Tigh Loughhead Public Speaking

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 I was honored to present to the Lagos, Nigeria Marketer Trailblazer Community Group on March 21st, where I dove into the fast-changing landscape of Salesforce marketing tools—including Marketing Cloud Growth, Marketing Cloud Advanced, and the rise of AI-native marketing automation.

Tigh Loughhead of Forcery shares Marketing Cloud Growth, Marketing Cloud Advanced to the Lagos Nigeria Marketer Trailblazer Community in Africa


This is a timely conversation. As Salesforce expands its Marketing Cloud ecosystem, many marketers are asking the same questions:


What’s the difference between Marketing Cloud Engagement, Account Engagement, and these new Core-based tools?
How do I use AI, Flow, and Data Cloud to actually do smarter marketing?


My session, titled “Making Sense of Salesforce’s New Marketing Cloud,” is designed to answer just that.


What We Covered


I’ll walk through the distinctions between:

  • Marketing Cloud Engagement (ExactTarget)

  • Account Engagement (Pardot)

  • And the new Marketing Cloud Growth and Advanced platforms, built natively on Salesforce Core


You’ll learn how these next-gen solutions:

  • Use Flow instead of Journey Builder

  • Tap into real-time segmentation and automation via Data Cloud

  • Enable marketers to build entire campaigns with Einstein Co-Create using natural language prompts

  • And deliver dynamic personalization across email, SMS, and web—all without relying on syncs, APIs, or external systems


Why It Matters


This isn’t just another product update—this is Salesforce reimagining marketing automation for the AI era. With Growth and Advanced, marketing finally becomes:

  • Unified with CRM

  • AI-powered by design

  • And ready for real-time engagement across every cloud


Whether you’re new to Salesforce or a seasoned Pardot pro, this session will help you understand where Marketing Cloud is headed—and how you can start using these tools today.

🌍 Hosted by Lagos Marketer Trailblazer Community Group


Let’s talk AI, Flow, Growth, and what’s next for marketers on Salesforce.

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