About this Blog

At the risk of  shameless self-promotion, I created this blog to document my experiences with Pardot B2B Marketing and Salesforce, and document my journeys along the way in marketing technology, Salesforce CRM and artificial intelligence. 

I am the Founder of Forcery, a Google Ads Partner agency and Registered Salesforce Consulting Partner in Manhattan, and a Trailblazer Community Group Leader for Pardot B2B Marketing in NYC.  I'm also a Salesforce MVP, and one of Salesforce's 30 To Watch: Salesforce’s Top 30 Trailblazers in B2B Marketing.  I've also spoken at the last several Dreamforces, numerous Salesforce Campfires and love to write about marketing technology.

I used to run marketing for Elegran, a technology-focused real estate brokerage in Manhattan, that I helped grow by almost 400%.  Prior to that, I helped build an online marketing group, consulting some of the biggest companies in Real Estate Tech. 

When I'm not marketing, I am a consummate Italian motorcycle enthusiast, leading Gotham, Ducati's official Desmo Owners Club in New York City, and I write and photograph my adventures riding at the track, in New York and around the world.

Tigh Loughhead is a Salesforce MVP, 4x Salesforce Certified, the Trailblazer Community Group Leader for Pardot B2B Marketing in New York City, and the Marketing Director for Elegran, a technology-facing real estate brokerage located in Midtown Manhattan. When Tigh is not learning about marketing technology, you may find him riding Italian motorcycles from New York City around the world.